Revenue of C&A in Germany 2009-2023

The fashion chain C&A only generated around 1.4 billion euros in Germany in the 2020/21 financial year, which represents a drastic decrease in sales of more than 35 percent compared to the previous year. However, the company was able to increase its turnover again in the following financial years, most recently to more than 2.2 billion euros in 2022/23.

Look the part

C&A (Clothes & Accessories) traces its roots back to the Netherlands, with current headquarters located in Belgium and Düsseldorf. Like most clothing companies, C&A is also paying a lot of attention to its e-commerce segment. Based on a survey conducted in Germany, the C&A online shop had an awareness rate of 95 percent among consumers, and a 46 percent popularity score. Regarding the physical store, scores were similar among respondents, with 96 percent being aware of C&A, and a 49 percent popularity ranking.

Shop talk

Among European clothing retailers, C&A ranks in the top five with 1,290 stores. However, these figures are far behind Inditex in Spain or PepCo in the UK. Physical stores of fashion retailers consistently face competition due to the unstoppable popularity and demand of fashion e-commerce. The leading online fashion stores in Germany have, for years, included such heavyweights as Zalando and About You, as well as Otto and Bonprix.