C&A brand profile in Germany 2022
How high is the brand awareness of C&A in Germany?
When it comes to fashion online shop users, brand awareness of C&A is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is C&A in Germany?
In total, 46% of German fashion online shop users say they like C&A. However, in actuality, among the 95% of German respondents who know C&A, 48% of people like the brand.
What is the usage share of C&A in Germany?
All in all, 38% of fashion online shop users in Germany use C&A. That means, of the 95% who know the brand, 40% use them.
How loyal are the customers of C&A?
Around 32% of fashion online shop users in Germany say they are likely to use C&A again. Set in relation to the 38% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around C&A in Germany?
In July 2022, about 30% of German fashion online shop users had heard about C&A in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around C&A in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of C&A is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is C&A in Germany?
In total, 46% of German fashion online shop users say they like C&A. However, in actuality, among the 95% of German respondents who know C&A, 48% of people like the brand.
What is the usage share of C&A in Germany?
All in all, 38% of fashion online shop users in Germany use C&A. That means, of the 95% who know the brand, 40% use them.
How loyal are the customers of C&A?
Around 32% of fashion online shop users in Germany say they are likely to use C&A again. Set in relation to the 38% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around C&A in Germany?
In July 2022, about 30% of German fashion online shop users had heard about C&A in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around C&A in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
