As of March 2021, the number of non-pay TV households in the United States hit 54.4 million. It is predicted that this figure will grow to 72.2 million by 2025, in tandem with consistent annual decrease in those who subscribe to traditional paid television services.
Number of non-pay TV households in the United States from 2013 to 2025
(in millions)
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eMarketer. (March 11, 2021). Number of non-pay TV households in the United States from 2013 to 2025 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/497237/number-non-pay-tv-households-usa/
eMarketer. "Number of non-pay TV households in the United States from 2013 to 2025 (in millions)." Chart. March 11, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/497237/number-non-pay-tv-households-usa/
eMarketer. (2021). Number of non-pay TV households in the United States from 2013 to 2025 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/497237/number-non-pay-tv-households-usa/
eMarketer. "Number of Non-pay Tv Households in The United States from 2013 to 2025 (in Millions)." Statista, Statista Inc., 11 Mar 2021, https://www.statista.com/statistics/497237/number-non-pay-tv-households-usa/
eMarketer, Number of non-pay TV households in the United States from 2013 to 2025 (in millions) Statista, https://www.statista.com/statistics/497237/number-non-pay-tv-households-usa/ (last visited November 21, 2024)
Number of non-pay TV households in the United States from 2013 to 2025 (in millions) [Graph], eMarketer, March 11, 2021. [Online]. Available: https://www.statista.com/statistics/497237/number-non-pay-tv-households-usa/