In 2019, it was estimated that the number of satellite pay TV households in the United States would decline by 7.1 percent, and cable households would experience negative growth of 2.4 percent. Pay TV providers often struggle to keep hold of their subscribers as streaming services like Netflix, Amazon, Hulu, and countless other platforms take over the TV and video market, though many consumers still prefer traditional pay TV subscriptions.
Change in the number of pay TV households in the United States in 2019, by type
* Forecast. The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Dive. (August 6, 2019). Change in the number of pay TV households in the United States in 2019, by type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/497232/change-number-pay-tv-households-type-usa/
Marketing Dive. "Change in the number of pay TV households in the United States in 2019, by type." Chart. August 6, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/497232/change-number-pay-tv-households-type-usa/
Marketing Dive. (2019). Change in the number of pay TV households in the United States in 2019, by type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/497232/change-number-pay-tv-households-type-usa/
Marketing Dive. "Change in The Number of Pay Tv Households in The United States in 2019, by Type." Statista, Statista Inc., 6 Aug 2019, https://www.statista.com/statistics/497232/change-number-pay-tv-households-type-usa/
Marketing Dive, Change in the number of pay TV households in the United States in 2019, by type Statista, https://www.statista.com/statistics/497232/change-number-pay-tv-households-type-usa/ (last visited November 21, 2024)
Change in the number of pay TV households in the United States in 2019, by type [Graph], Marketing Dive, August 6, 2019. [Online]. Available: https://www.statista.com/statistics/497232/change-number-pay-tv-households-type-usa/
