This statistic displays the distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency. During the survey period, it was found that 40 percent of respondents reported that they used commercial websites for their research prior to purchase.
Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency
UK shoppers who had purchased items from the internet in the prior 12 months.*
Supplementary notes
* The source adds the following information: "Nationally representative sample"
Original survey question was phrased as follows: "Do you research the product beforehand?"
The source does not provide any information regarding percentage points exceeding/missing to 100 percent.
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iAdvize. (September 17, 2015). Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
iAdvize. "Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency." Chart. September 17, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
iAdvize. (2015). Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
iAdvize. "Distribution of Preferred Research Sources Prior to An Online Product Purchase in The United Kingdom (Uk) in 2015, by Frequency." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
iAdvize, Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency Statista, https://www.statista.com/statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/ (last visited December 21, 2024)
Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency [Graph], iAdvize, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
