During a December 2020 survey carried out among consumers from six European countries, 85 percent of respondents stated that it was very or somewhat important for them to decide which online services they paid for with money and which they did not have to pay for because they were funded by advertising.
Importance of ad-supported online services to consumers in Europe as of December 2020
Characteristic
Share of respondents
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Original question: "How important is it for you to be able to decide which online services you pay for with money, and which you don’t have to pay for because they are funded by advertising?"
The survey was conducted in the following six European countries:
France: n=410,
Germany: n=410,
Poland: n=407,
Spain: n=303,
Sweden: n=410,
United Kingdom: n=402.
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IAB Europe. (April 22, 2021). Importance of ad-supported online services to consumers in Europe as of December 2020 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/
IAB Europe. "Importance of ad-supported online services to consumers in Europe as of December 2020." Chart. April 22, 2021. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/
IAB Europe. (2021). Importance of ad-supported online services to consumers in Europe as of December 2020. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/
IAB Europe. "Importance of Ad-supported Online Services to Consumers in Europe as of December 2020." Statista, Statista Inc., 22 Apr 2021, https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/
IAB Europe, Importance of ad-supported online services to consumers in Europe as of December 2020 Statista, https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/ (last visited July 06, 2024)
Importance of ad-supported online services to consumers in Europe as of December 2020 [Graph], IAB Europe, April 22, 2021. [Online]. Available: https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/