The graph presents information on the percentage of Canadian consumers who were willing to share selected personal information with trusted brands as of February 2015. According to the findings, 42 percent of responding Canadians would be willing to share their hone number with a trusted brand, while 26 percent were inclined to share their social network access.
Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015
Characteristic
Share of respondents
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Columbia University (Columbia Business School ), & Aimia (Institute). (October 27, 2015). Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
Columbia University (Columbia Business School ), und Aimia (Institute). "Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015." Chart. October 27, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
Columbia University (Columbia Business School ), Aimia (Institute). (2015). Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
Columbia University (Columbia Business School ), and Aimia (Institute). "Percentage of Consumers Who Were Willing to Share Selected Personal Data with Trusted Brands in Canada as of February 2015." Statista, Statista Inc., 27 Oct 2015, https://www.statista.com/statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
Columbia University (Columbia Business School ) & Aimia (Institute), Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015 Statista, https://www.statista.com/statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/ (last visited August 24, 2024)
Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015 [Graph], Columbia University (Columbia Business School ), & Aimia (Institute), October 27, 2015. [Online]. Available: https://www.statista.com/statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
