This statistic shows the desktop and laptop share of programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2014, with a forecast to 2016. In 2013, desktop and laptop ads took a 64.9 percent share of total ad spending.
Desktop and laptop share of total programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*
Characteristic
Share of total ad spend
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eMarketer. (September 3, 2015). Desktop and laptop share of total programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/475166/desktop-share-of-programmatic-digital-display-ad-spending/
eMarketer. "Desktop and laptop share of total programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*." Chart. September 3, 2015. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/475166/desktop-share-of-programmatic-digital-display-ad-spending/
eMarketer. (2015). Desktop and laptop share of total programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/475166/desktop-share-of-programmatic-digital-display-ad-spending/
eMarketer. "Desktop and Laptop Share of Total Programmatic Digital Display Advertising Expenditure in The United Kingdom (Uk) from 2013 to 2016*." Statista, Statista Inc., 3 Sep 2015, https://www.statista.com/statistics/475166/desktop-share-of-programmatic-digital-display-ad-spending/
eMarketer, Desktop and laptop share of total programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016* Statista, https://www.statista.com/statistics/475166/desktop-share-of-programmatic-digital-display-ad-spending/ (last visited August 25, 2024)
Desktop and laptop share of total programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016* [Graph], eMarketer, September 3, 2015. [Online]. Available: https://www.statista.com/statistics/475166/desktop-share-of-programmatic-digital-display-ad-spending/