This statistic presents the most frequently implemented mobile commerce capabilities of retailers in North America as of July 2015. During the survey period, it was found that 27 percent of responding retailers used geolocating.
Leading mobile commerce capabilities of retailers in North America as of July 2015
Characteristic
Share of respondents
Mobile website (site specifically designed for mobile access)
68%
Mobile app
32%
Geolocating
27%
Suggestive selling
27%
In-store sign-in via phone
14%
Customer identifying technology within the store
11%
Locate products in store with mobile app/website
11%
Mobile offers within store
11%
Real-time events selling (i.e. promotions based on weather event)
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Boston Retail Partners. (September 23, 2015). Leading mobile commerce capabilities of retailers in North America as of July 2015 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/475145/e-commerce-retailer-mobile-commerce-capabilities-na/
Boston Retail Partners. "Leading mobile commerce capabilities of retailers in North America as of July 2015." Chart. September 23, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/475145/e-commerce-retailer-mobile-commerce-capabilities-na/
Boston Retail Partners. (2015). Leading mobile commerce capabilities of retailers in North America as of July 2015. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/475145/e-commerce-retailer-mobile-commerce-capabilities-na/
Boston Retail Partners. "Leading Mobile Commerce Capabilities of Retailers in North America as of July 2015." Statista, Statista Inc., 23 Sep 2015, https://www.statista.com/statistics/475145/e-commerce-retailer-mobile-commerce-capabilities-na/
Boston Retail Partners, Leading mobile commerce capabilities of retailers in North America as of July 2015 Statista, https://www.statista.com/statistics/475145/e-commerce-retailer-mobile-commerce-capabilities-na/ (last visited December 22, 2024)
Leading mobile commerce capabilities of retailers in North America as of July 2015 [Graph], Boston Retail Partners, September 23, 2015. [Online]. Available: https://www.statista.com/statistics/475145/e-commerce-retailer-mobile-commerce-capabilities-na/
