In 2024, programmatically bought digital display advertising was expected to generate 15.9 percent higher advertising spending in the United States than it did in 2023. Non-programmatic display ad spend was forecast to increase by 5.3 percent.
Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (January 16, 2024). Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. "Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method." Chart. January 16, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. (2024). Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. "Change in Digital Display Advertising Spending in The United States from 2022 to 2025, by Transaction Method." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence, Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method Statista, https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/ (last visited December 30, 2024)
Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method [Graph], Insider Intelligence, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
