Canada: programmatic video advertising adoption level 2014

Published by Statista Research Department, Jan 14, 2015
The statistic presents the percentage of marketers in Canada who were using programmatic video advertising as of October 2014. The source found that 39 percent of responding Canadian marketing professionals said they were not employing programmatic buying in their video advertising strategies.

Percentage of marketers in Canada who were using programmatic video advertising as of October 2014

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Source

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Release date

January 2015

Region

Canada

Survey time period

September and October 2014

Number of respondents

104 respondents

Special properties

marketing professionals working in a marketing-related or executive-level role

Method of interview

Online survey

Supplementary notes

Original question: "Does your company make use fo programmatic buying?"

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Overview

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Major players

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Formats

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Connected TV (CTV)

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Social media

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Programmatic

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Marketer insights

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