Marketing areas with highest investments among SMEs in Western Europe 2021

Published by
J. G. Navarro,
Jan 6, 2023
During a survey carried out among owners and directors of small and medium-sized enterprises from Belgium, France, Germany, the Netherlands and Spain, 14.5 percent of respondents stated they would be investing in social media marketing in 2021; 13.3 percent said they were planning to invest in traditional advertising.

Most invested-in marketing areas among SMEs in Western Europe in 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2021

Region

Europe

Survey time period

November 27 to December 7, 2020

Number of respondents

498 respondents

Special properties

among owners or directors of small and medium-sized enterprises (SMEs) from Belgium, France, Germany, the Netherlands and Spain

Method of interview

Online survey

Supplementary notes

Original question: "In what area(s) will you invest in 2021?"
An SME (small and medium sized enterprise) is defined as a company with fewer than 250 employees and a maximum of 50 million euros annual revenue.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media marketing in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media marketing in China

Overview

5

Advertisers & marketers

7

Social media platforms

6

Social media users

8

Further related statistics

15

Further Content: You might find this interesting as well

Statistics

Topics

Digital marketing in IndiaInfluencer marketing in IndiaAdvertising industry in IndiaDigital advertising in IndiaSocial media advertising in India
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.