The future of marketing according to marketers in Europe 2016

Published by Statista Research Department, Oct 18, 2016
This chart shows how marketing professionals in France, Germany, and the UK perceived certain aspects of the ongoing change in their industry in 2016. The chart shows that 73 percent of marketing professionals thought it necessary to be open to the use of new technologies in order to succeed in their business.

Marketers' attitudes towards the future of marketing in Europe in 2016*

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Source

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Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Please indicate whether you disagree or agree with the following statements about the state of your industry?"
** N (France) = 400, n (Germany) = 451, n (UK) = 450.
*** Share top two box.

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Overview

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Selected markets

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Leading players

5

E-mail, SMS, and Push marketing

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Social media and influencer marketing

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User Generated Content (UGC)

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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