Mobile video advertising spending in China 2016-2023

Published by
Lai Lin Thomala,
Jun 28, 2023
In 2021, the mobile video ad spending was estimated at 27.2 billion yuan, accounting for 76.8 percent of the total mobile advertising market. The mobile video advertising was projected to reach 30.7 billion yuan by 2023.

Mobile video advertising spending in China from 2016 to 2020 with forecasts until 2023 (in billion yuan)

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Release date

September 2021

Region

China

Survey time period

2016 to 2020

Supplementary notes

* Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2021).

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Statistics on " Online video market in China "

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Key figures

7

Short-form videos

6

Long-form videos

7

Live streaming

6

Further related statistics

19

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaInfluencer/KOL marketing in ChinaSocial media marketing in China
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