Digital Market Outlook: U.S. digital video ad spending growth by device 2028

The ad spending growthis forecast to exhibit a significant decline in all segments in 2028 compared to the previous year. In line with the decreasing trend, the indicator experiences their lowest value in all segments towards the end of the observations. Specifically, the segment Video Advertising Desktop should be mentioned, as it provides the lowest value with -3.01 percent.

Find other insights concerning similar markets and segments, such as a comparison of share of revenue generated via desktop purchases in Vietnam and a comparison of revenue in the United Kingdom.

The Statista Market Insights cover a broad range of additional markets.

Digital video advertising spending growth in the United States from 2020 to 2028, by device

Characteristic	Video Advertising Mobile	Video Advertising Desktop
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

More information

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

Citation formats