Concerning the five selected segments, the segment 25-34 years has the largest population by age with 29.61 percent. Contrastingly, 55-64 years is ranked last, with 9.59 percent. Their difference, compared to 25-34 years, lies at 20.02 percentage points.
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included. Further information on methodology can be found here.
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Statista. (December 9, 2024). Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
Statista. "Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group." Chart. December 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
Statista. (2024). Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
Statista. "Distribution of Video-on-demand Users in The United Kingdom (Uk) in 2021, by Age Group." Statista, Statista Inc., 9 Dec 2024, https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
Statista, Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group Statista, https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/ (last visited December 22, 2024)
Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group [Graph], Statista, December 9, 2024. [Online]. Available: https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
