The share of video-on-demand viewers in the UK between the ages of 25 to 34 was calculated at 29.6 percent in 2021. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included. Further information on methodology can be found here.
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Statista. (October 26, 2021). Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
Statista. "Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group." Chart. October 26, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
Statista. (2021). Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
Statista. "Distribution of Video-on-demand Users in The United Kingdom (Uk) in 2021, by Age Group." Statista, Statista Inc., 26 Oct 2021, https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
Statista, Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group Statista, https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/ (last visited November 21, 2024)
Distribution of video-on-demand users in the United Kingdom (UK) in 2021, by age group [Graph], Statista, October 26, 2021. [Online]. Available: https://www.statista.com/statistics/460577/digital-video-users-age-digital-market-outlook-uk/
