This statistic displays the barriers to the adoption of programmatic advertising technology for agencies in Europe in 2016. Of agencies, 42 percent responded they struggled to hire people with the right skill set.
Barriers to the adoption of programmatic advertising technology for agencies in Europe in 2016
Characteristic
Share of respondents
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The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."
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IAB Europe. (June 21, 2016). Barriers to the adoption of programmatic advertising technology for agencies in Europe in 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/458759/europe-barriers-to-programmatic-adoption-for-agencies/
IAB Europe. "Barriers to the adoption of programmatic advertising technology for agencies in Europe in 2016." Chart. June 21, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/458759/europe-barriers-to-programmatic-adoption-for-agencies/
IAB Europe. (2016). Barriers to the adoption of programmatic advertising technology for agencies in Europe in 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/458759/europe-barriers-to-programmatic-adoption-for-agencies/
IAB Europe. "Barriers to The Adoption of Programmatic Advertising Technology for Agencies in Europe in 2016." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/458759/europe-barriers-to-programmatic-adoption-for-agencies/
IAB Europe, Barriers to the adoption of programmatic advertising technology for agencies in Europe in 2016 Statista, https://www.statista.com/statistics/458759/europe-barriers-to-programmatic-adoption-for-agencies/ (last visited July 22, 2024)
Barriers to the adoption of programmatic advertising technology for agencies in Europe in 2016 [Graph], IAB Europe, June 21, 2016. [Online]. Available: https://www.statista.com/statistics/458759/europe-barriers-to-programmatic-adoption-for-agencies/
