Advertisers: barriers to programmatic advertising adoption in Europe 2016

Published by Statista Research Department, Jun 21, 2016
This statistic displays the barriers to the adoption of programmatic advertising technology for advertisers in Europe in 2016. Of advertisers, 31 percent responded they struggled to hire people with the right skill set.

Barriers to the adoption of programmatic advertising technology for advertisers in Europe in 2016

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Source

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Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

105 respondents

Special properties

advertisers

Method of interview

Online survey

Supplementary notes

The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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