This statistic displays the distribution of programmatic advertising technology adoption in Europe in 2016, by media sector. It shows that 92 percent of agencies had adopted programmatic advertising technology.
Adoption of programmatic advertising technology in Europe in 2016, by media sector
Characteristic
Doing programmatic
Not doing programmatic
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IAB Europe. (June 21, 2016). Adoption of programmatic advertising technology in Europe in 2016, by media sector [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/458750/europe-programmatic-advertising-technology-adoption-by-sector/
IAB Europe. "Adoption of programmatic advertising technology in Europe in 2016, by media sector." Chart. June 21, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/458750/europe-programmatic-advertising-technology-adoption-by-sector/
IAB Europe. (2016). Adoption of programmatic advertising technology in Europe in 2016, by media sector. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/458750/europe-programmatic-advertising-technology-adoption-by-sector/
IAB Europe. "Adoption of Programmatic Advertising Technology in Europe in 2016, by Media Sector." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/458750/europe-programmatic-advertising-technology-adoption-by-sector/
IAB Europe, Adoption of programmatic advertising technology in Europe in 2016, by media sector Statista, https://www.statista.com/statistics/458750/europe-programmatic-advertising-technology-adoption-by-sector/ (last visited July 22, 2024)
Adoption of programmatic advertising technology in Europe in 2016, by media sector [Graph], IAB Europe, June 21, 2016. [Online]. Available: https://www.statista.com/statistics/458750/europe-programmatic-advertising-technology-adoption-by-sector/