Distribution of programmatic advertising adoption in Europe 2016, by sector

Published by Statista Research Department, Jun 21, 2016
This statistic displays the distribution of programmatic advertising technology adoption in Europe in 2016, by media sector. It shows that 92 percent of agencies had adopted programmatic advertising technology.

Adoption of programmatic advertising technology in Europe in 2016, by media sector

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Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

839 respondents

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Statistics on " Digital advertising in Europe "

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Statistics

Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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$0 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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