This statistic displays the leading reasons for investing in programmatic advertising according to publishers in Europe in 2015. In 2015, 69 percent of responding publishers reported a more efficient sales and ad operations process as the driving factor for investing in programmatic advertising.
Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (August 6, 2015). Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/
IAB Europe. "Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015." Chart. August 6, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/
IAB Europe. (2015). Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/
IAB Europe. "Leading Reasons for Investing in Programmatic Advertising According to Publishers in Europe in 2015." Statista, Statista Inc., 6 Aug 2015, https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/
IAB Europe, Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015 Statista, https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/ (last visited July 22, 2024)
Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015 [Graph], IAB Europe, August 6, 2015. [Online]. Available: https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/