Reasons for investing in programmatic ads according to advertisers in Europe 2015

Published by Statista Research Department, Aug 6, 2015
This statistic displays the leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015. In 2015, 38 percent of advertisers reported reducing media costs as the main reason for investing in programmatic advertising.

Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015

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Release date

August 2015

Region

Europe

Survey time period

April 2015 and June 2015

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Statistics

Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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