This statistic displays the leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015. In 2015, 38 percent of advertisers reported reducing media costs as the main reason for investing in programmatic advertising.
Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015
Characteristic
Share of respondents
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IAB Europe. (August 6, 2015). Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/458134/reasons-for-investing-in-programmatic-ads-according-to-advertisers-in-europe/
IAB Europe. "Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015." Chart. August 6, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/458134/reasons-for-investing-in-programmatic-ads-according-to-advertisers-in-europe/
IAB Europe. (2015). Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/458134/reasons-for-investing-in-programmatic-ads-according-to-advertisers-in-europe/
IAB Europe. "Leading Reasons for Investing in Programmatic Advertising According to Advertisers in Europe in 2015." Statista, Statista Inc., 6 Aug 2015, https://www.statista.com/statistics/458134/reasons-for-investing-in-programmatic-ads-according-to-advertisers-in-europe/
IAB Europe, Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015 Statista, https://www.statista.com/statistics/458134/reasons-for-investing-in-programmatic-ads-according-to-advertisers-in-europe/ (last visited August 24, 2024)
Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015 [Graph], IAB Europe, August 6, 2015. [Online]. Available: https://www.statista.com/statistics/458134/reasons-for-investing-in-programmatic-ads-according-to-advertisers-in-europe/