Digital Market Outlook: Italy digital video ad spending by device 2028

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only for the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. Here, the indicator exhibits a difference of 1.1 billion U.S. dollars between 2020 and 2028.

Find further statistics on other topics such as a comparison of the social network reach in Peru and a comparison of the ad spending growth in the United States.

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Digital video advertising spending in Italy from 2020 to 2028, by device (in million U.S. dollars)

Characteristic	Video Advertising Mobile	Video Advertising Desktop
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Release date

November 2023

More information

Region

Italy

Survey time period

2020 to 2028

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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