Digital Market Outlook: U.S. digital classifieds ad spending growth by category 2027

Comparing the four different segments for the year 2027, the segment 'General' is forecast to lead the ranking with 0.31 percent. Contrastingly, 'Real Estate' is estimated to rank last, with 0.31 percent. Their difference, compared to General, lies at 0 percentage points.

Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of average revenue per user (ARPU) in the United Kingdom.

Digital classifieds advertising spending growth in the United States from 2019 to 2027, by ad category

Characteristic	Jobs	Real Estate	General	Motor
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Revenues from Classifieds comprise the fees paid by advertisers in order to display an online ad or listing around a specific vertical. The fee has to be paid by the advertiser, regardless of the outcome of the ad, instead depending on factors such as the ad's position, size or display duration.

We divide Classifieds into Desktop and Mobile as well as into Jobs, Motor, Real Estate, and General:

Jobs covers ads by businesses offering permanent employment (e.g. Indeed, Monster)
Motor covers ads by businesses or consumers offering vehicles for buying (e.g. Cars.com)
Real Estate covers ads by businesses or consumers offering real estates for renting or buying (e.g. Roofstock)
General covers all forms of ads that are not included in the other categories such as consumers (private persons) looking for other private persons doing small, non-permanent jobs (like contractor services) for them (e.g. TaskRabbit)

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