Digital Market Outlook: Italy banner ad spending by device 2028

The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Banner Advertising Mobile stands out with the highest value of 1.3 billion U.S. dollars.

Find further statistics on other topics such as a comparison of the average ad spending per internet user in the United Kingdom and a comparison of the social network reach in Chile.

The Statista Market Insights cover a broad range of additional markets.

Digital banner advertising spending in Italy from 2020 to 2028, by device (in million U.S. dollars)

Characteristic	Banner Advertising Mobile	Banner Advertising Desktop
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Release date

November 2023

More information

Region

Italy

Survey time period

2020 to 2028

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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