Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Search Advertising Desktop segment achieves the highest value of 264.75 U.S. dollars in 2028.
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Digital search advertising average spending per internet user in the United Kingdom (UK) from 2019 to 2028, by device
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Data provided by Statista Market Insights are estimates.Definition: Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.
Additional information: Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Do you have any questions about our business solutions?
We provide you with detailed information about our Professional Account.
Use Statista now:
unlimited access to all content
Learn more about how Statista can support your business.
Statista. (November 21, 2023). Digital search advertising average spending per internet user in the United Kingdom (UK) from 2019 to 2028, by device (in U.S. dollars) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/forecasts/463214/search-ad-revenue-per-internet-user-device-digital-market-outlook-uk
Statista. "Digital search advertising average spending per internet user in the United Kingdom (UK) from 2019 to 2028, by device (in U.S. dollars)." Chart. November 21, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/forecasts/463214/search-ad-revenue-per-internet-user-device-digital-market-outlook-uk
Statista. (2023). Digital search advertising average spending per internet user in the United Kingdom (UK) from 2019 to 2028, by device (in U.S. dollars). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/forecasts/463214/search-ad-revenue-per-internet-user-device-digital-market-outlook-uk
Statista. "Digital Search Advertising Average Spending per Internet User in The United Kingdom (Uk) from 2019 to 2028, by Device (in U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/463214/search-ad-revenue-per-internet-user-device-digital-market-outlook-uk
Statista, Digital search advertising average spending per internet user in the United Kingdom (UK) from 2019 to 2028, by device (in U.S. dollars) Statista, https://www.statista.com/forecasts/463214/search-ad-revenue-per-internet-user-device-digital-market-outlook-uk (last visited January 21, 2025)
Digital search advertising average spending per internet user in the United Kingdom (UK) from 2019 to 2028, by device (in U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/463214/search-ad-revenue-per-internet-user-device-digital-market-outlook-uk
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.