Digital Market Outlook: France banner ad spending by device 2028

Over the last two observations, the ad spending is forecast to significantly increase in all segments. The trend observed from 2018 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Banner Advertising Mobile segment achieves the highest value of 1.71 billion U.S. dollars at 2028.

Find further statistics on other topics such as a comparison of the desktop & mobile ad spending share in Vietnam and a comparison of the average ad spending per internet user in the United Kingdom.

The Statista Market Insights cover a broad range of additional markets.

Digital banner advertising spending in France from 2018 to 2028, by device (in billion U.S. dollars)

Characteristic	Banner Advertising Mobile	Banner Advertising Desktop
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Release date

November 2023

More information

Region

France

Survey time period

2018 to 2028

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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