Digital Market Outlook: global search ad revenue 2028

Over the last two observations, the ad spending is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Search Advertising Mobile segment achieves the highest value of 251.1 billion U.S. dollars in 2028.

The Statista Market Insights cover a broad range of additional markets.

Digital search advertising revenue worldwide from 2019 to 2028, by device (in million U.S. dollars)

Characteristic	Search Advertising Mobile	Search Advertising Desktop
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Release date

November 2023

More information

Region

Worldwide

Survey time period

2019 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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