Ad fraud rate worldwide 2021-2022

Published by Statista Research Department, Sep 20, 2023
In the second quarter of 2022, 17 percent of global ad impressions were fraudulent. A quarter earlier, the rate stood at 15.6 percent. In 2020, ad fraud caused economic losses of 35 billion U.S. dollars worldwide.

Advertising fraud rate worldwide from 4th quarter 2021 to 2nd quarter 2022

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Release date

September 2022

Region

Worldwide

Survey time period

Q4 2021 to Q2 20222

Supplementary notes

Data based on:
Q4 2021: 36.4 billion ad impressions;
Q1 2022: 35 billion ad impressions;
Q2 2022: 42.4 billion ad impressions.
The source does not provide a release date. Date given here is the access date.

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Topics

Ad fraudThe impact of cybercrime on companies in the U.S.Programmatic advertising worldwideU.S. internet users and cybercrimeDigital advertising worldwide
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