Most important (online) marketing channels in Germany 2013

Published by Statista Research Department, Jun 19, 2013
This statistic shows the results of a survey concerning the most important online and offline marketing channels in Germany in 2014. The survey found that roughly 65 percent of responding companies used social media as a marketing channel.

Which marketing channels does your company use?

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Source

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Release date

June 2013

Region

Germany

Survey time period

January 2013

Number of respondents

1,002 respondents

Special properties

companies with online affinity; newsletter subscribers of Absolit Consulting

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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Overview

8

Major players

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Formats

8

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Social media

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Programmatic

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Marketer insights

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