Largest search ad markets in Europe 2023

Published by Statista Research Department, Jun 21, 2024
In 2023, the United Kingdom had the largest market for search advertising in Europe at 17.12 billion euros. Germany and France followed, with approximately 6.3 billion and 4.1 billion euros, respectively. Total European search ad spend stood at approximately 41.7 billion euros that year.

Leading search advertising markets in Europe in 2023, by spending (in million euros)

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Release date

June 2024

Region

Europe

Survey time period

2023

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

15

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Statistics

Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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