In 2023, the United Kingdom had the largest market for digital display advertising in Europe at over 15.65 billion euros. Germany and France followed, with approximately 6.03 billion and 4.45 billion euros, respectively. Total European digital display ad spend stood at approximately 48 billion euros that year.
Leading digital display advertising markets in Europe in 2023, by spending
(in million euros)
Characteristic
Spending in million euros
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IAB Europe. (June 12, 2024). Leading digital display advertising markets in Europe in 2023, by spending (in million euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. "Leading digital display advertising markets in Europe in 2023, by spending (in million euros)." Chart. June 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. (2024). Leading digital display advertising markets in Europe in 2023, by spending (in million euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. "Leading Digital Display Advertising Markets in Europe in 2023, by Spending (in Million Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe, Leading digital display advertising markets in Europe in 2023, by spending (in million euros) Statista, https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/ (last visited July 22, 2024)
Leading digital display advertising markets in Europe in 2023, by spending (in million euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/