In 2022, Meta and Google accounted for 67.4 percent of the European digital advertising market, where Amazon accounted for 7.1 percent. Amazon's share has been steadily increasing in the presented period.
Distribution of digital advertising spending in Europe from 2019 to 2022, by company
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IAB Europe. (February 9, 2023). Distribution of digital advertising spending in Europe from 2019 to 2022, by company [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. "Distribution of digital advertising spending in Europe from 2019 to 2022, by company." Chart. February 9, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. (2023). Distribution of digital advertising spending in Europe from 2019 to 2022, by company. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. "Distribution of Digital Advertising Spending in Europe from 2019 to 2022, by Company." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe, Distribution of digital advertising spending in Europe from 2019 to 2022, by company Statista, https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/ (last visited December 30, 2024)
Distribution of digital advertising spending in Europe from 2019 to 2022, by company [Graph], IAB Europe, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
