In 2022, Meta and Google accounted for 67.4 percent of the European digital advertising market, where Amazon accounted for 7.1 percent. Amazon's share has been steadily increasing in the presented period.
Distribution of digital advertising spending in Europe from 2019 to 2022, by company
Characteristic
Meta & Google
Amazon
Other
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (February 9, 2023). Distribution of digital advertising spending in Europe from 2019 to 2022, by company [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. "Distribution of digital advertising spending in Europe from 2019 to 2022, by company." Chart. February 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. (2023). Distribution of digital advertising spending in Europe from 2019 to 2022, by company. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. "Distribution of Digital Advertising Spending in Europe from 2019 to 2022, by Company." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe, Distribution of digital advertising spending in Europe from 2019 to 2022, by company Statista, https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/ (last visited July 22, 2024)
Distribution of digital advertising spending in Europe from 2019 to 2022, by company [Graph], IAB Europe, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/