In 2023, European digital advertising market grew by 11.1 percent. This value uses 2023 exchange rate to capture growth rates as reported by local markets. When adjusted to the Harmonised Index of Consumer Prices (HICP), the growth rate stood at 3.8 percent.
Change in digital advertising spending in Europe from 2010 to 2023
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Year-on-year growth
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IAB Europe. (June 12, 2024). Change in digital advertising spending in Europe from 2010 to 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/454972/europe-online-ad-growth/
IAB Europe. "Change in digital advertising spending in Europe from 2010 to 2023." Chart. June 12, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/454972/europe-online-ad-growth/
IAB Europe. (2024). Change in digital advertising spending in Europe from 2010 to 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/454972/europe-online-ad-growth/
IAB Europe. "Change in Digital Advertising Spending in Europe from 2010 to 2023." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/454972/europe-online-ad-growth/
IAB Europe, Change in digital advertising spending in Europe from 2010 to 2023 Statista, https://www.statista.com/statistics/454972/europe-online-ad-growth/ (last visited August 24, 2024)
Change in digital advertising spending in Europe from 2010 to 2023 [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/454972/europe-online-ad-growth/