Consumer survey: contacting retail brands using social media in the UK 2015, by age
This statistic depicts the share of UK consumers who have ever posed a question (enquiry or complaint) to a retail brand on a social media platform, by age, as of 2015. The majority of respondents across all age groups had never posed a question to a brand on a social media platform. This was particularly true of older generations, with only
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percent of respondents aged 55 and over having ever sent an enquiry or a complaint to a retail brand via social media.
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