This statistic presents the reasons for internet users in the United States to shop in-store instead of online in 2017. During the survey period, it was found that 47 percent of respondents preferred to shop offline in order to see the product before the purchase.
Reasons for internet users in the United States to shop in-store instead of online in 2017
Question: Thinking about the last time you were deciding whether to purchase something online versus in a store, and decided to purchase online/in a store, what factors were most important in driving your choice to purchase there?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GfK. (September 21, 2017). Reasons for internet users in the United States to shop in-store instead of online in 2017 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/448601/prefer-shopping-instore-usa/
GfK. "Reasons for internet users in the United States to shop in-store instead of online in 2017." Chart. September 21, 2017. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/448601/prefer-shopping-instore-usa/
GfK. (2017). Reasons for internet users in the United States to shop in-store instead of online in 2017. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/448601/prefer-shopping-instore-usa/
GfK. "Reasons for Internet Users in The United States to Shop In-store Instead of Online in 2017." Statista, Statista Inc., 21 Sep 2017, https://www.statista.com/statistics/448601/prefer-shopping-instore-usa/
GfK, Reasons for internet users in the United States to shop in-store instead of online in 2017 Statista, https://www.statista.com/statistics/448601/prefer-shopping-instore-usa/ (last visited January 08, 2025)
Reasons for internet users in the United States to shop in-store instead of online in 2017 [Graph], GfK, September 21, 2017. [Online]. Available: https://www.statista.com/statistics/448601/prefer-shopping-instore-usa/
