The graph presents information on the kind of actions taken by social media promoters after hearing about a brand on social media worldwide as of May 2015. According to the source, 69 percent of social media promoters, those who are very likely to recommend brands or products to friends and family, said they usually went directly to the brand's website, while 66 percent researched the mentioned brand.
Actions taken after hearing about a brand on social media according to social media promoters worldwide as of May 2015
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Social media promoter was defined as a social media user who is extremely likely to recommend any brand or product to a friend or a family member. Hearing about a brand on social media from friend or family member.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer, & Ogilvy & Mather. (July 22, 2015). Actions taken after hearing about a brand on social media according to social media promoters worldwide as of May 2015 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/447073/actions-taken-social-media-promoters-after-hearing-about-brand/
eMarketer, und Ogilvy & Mather. "Actions taken after hearing about a brand on social media according to social media promoters worldwide as of May 2015." Chart. July 22, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/447073/actions-taken-social-media-promoters-after-hearing-about-brand/
eMarketer, Ogilvy & Mather. (2015). Actions taken after hearing about a brand on social media according to social media promoters worldwide as of May 2015. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/447073/actions-taken-social-media-promoters-after-hearing-about-brand/
eMarketer, and Ogilvy & Mather. "Actions Taken after Hearing about a Brand on Social Media According to Social Media Promoters Worldwide as of May 2015." Statista, Statista Inc., 22 Jul 2015, https://www.statista.com/statistics/447073/actions-taken-social-media-promoters-after-hearing-about-brand/
eMarketer & Ogilvy & Mather, Actions taken after hearing about a brand on social media according to social media promoters worldwide as of May 2015 Statista, https://www.statista.com/statistics/447073/actions-taken-social-media-promoters-after-hearing-about-brand/ (last visited August 24, 2024)
Actions taken after hearing about a brand on social media according to social media promoters worldwide as of May 2015 [Graph], eMarketer, & Ogilvy & Mather, July 22, 2015. [Online]. Available: https://www.statista.com/statistics/447073/actions-taken-social-media-promoters-after-hearing-about-brand/
