Reasons for following brands according to social media sharers worldwide 2015

Reasons for social media sharers to follow or like brands or products worldwide as of May 2015

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Release date

July 2015

Region

Worldwide

Survey time period

May 2015

Number of respondents

>5,000

Special properties

among social media users in 11 countries

Method of interview

Online survey

Supplementary notes

Social media sharer was defined as a social media user who posts about good or bad brand experiences via social media.

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