E-commerce share of retail sales in Latin America 2018-2023

Published by
Stephanie Chevalier,
May 22, 2024
In 2020, e-commerce sales were estimated to account for 5.6 percent of all retail sales in Latin America. This figure was forecast to continue growing in the following years, surpassing seven percent by 2023. Brazil is the largest online market within this region.

E-commerce share of total retail sales in Latin America from 2018 to 2023

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Release date

November 2020

Region

LAC

Survey time period

May 2020

Supplementary notes

* Starting from the indicated year, figures are forecasts.

Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

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