The COVID-19 pandemic radically changed forecasts for Latin America's online sales growth in the coming years. While November 2019 forecasts indicated that retail e-commerce sales in the region would grow by 12.5 percent in 2020, those of May 2021 actually showed an estimated increase of 63.3 percent over that same year.
Change in e-commerce retail sales growth forecasts in Latin America from 2019 to 2022
Characteristic
Nov 2019 forecast
May 2020 forecast
May 2021 forecast
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Includes products or services ordered using the internet, regardless of the method of payment or fulfillment. Excludes travel and event tickets, payments such as bills, taxes, or money transfers, food services and drinking place sales, gambling, and other vice goods sales.
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eMarketer. (July 14, 2021). Change in e-commerce retail sales growth forecasts in Latin America from 2019 to 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/445862/retail-e-commerce-sales-growth-latam/
eMarketer. "Change in e-commerce retail sales growth forecasts in Latin America from 2019 to 2022." Chart. July 14, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/445862/retail-e-commerce-sales-growth-latam/
eMarketer. (2021). Change in e-commerce retail sales growth forecasts in Latin America from 2019 to 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/445862/retail-e-commerce-sales-growth-latam/
eMarketer. "Change in E-commerce Retail Sales Growth Forecasts in Latin America from 2019 to 2022." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/445862/retail-e-commerce-sales-growth-latam/
eMarketer, Change in e-commerce retail sales growth forecasts in Latin America from 2019 to 2022 Statista, https://www.statista.com/statistics/445862/retail-e-commerce-sales-growth-latam/ (last visited July 22, 2024)
Change in e-commerce retail sales growth forecasts in Latin America from 2019 to 2022 [Graph], eMarketer, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/445862/retail-e-commerce-sales-growth-latam/