This statistic shows the results of a survey concerning the attitude of singles towards branded products in Germany in 2021. During the survey period it was found that 15.7 percent of respondents living in single households stated that they fully agreed with the statement "Buying branded products guarantees high quality."
Share of singles agreeing with the statement "Buying branded products guarantees high quality" compared to the general population in Germany in 2021, by level of agreement
Characteristic
Singles up to 49 years
Singles total
General population
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Information concerning the basic population:
The basic population is the German-speaking population aged 14 years and older. The survey defines "singles" as persons living in a single-person household.
Information concerning random sample:
2021: 23,299 respondents, projection to 70.54 million people
Information concerning the target group "singles":
8,483 respondents, projection to 22.69 million people
Information concerning the target group "singles up to 49 years":
4,257 respondents, projection to 11.98 million people
Further information on methodology available here and in the report.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Share of singles agreeing with the statement "Buying branded products guarantees high quality" compared to the general population in Germany in 2021, by level of agreement [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/443611/singles-level-of-brand-trust-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Share of singles agreeing with the statement "Buying branded products guarantees high quality" compared to the general population in Germany in 2021, by level of agreement." Chart. November 17, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/443611/singles-level-of-brand-trust-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Share of singles agreeing with the statement "Buying branded products guarantees high quality" compared to the general population in Germany in 2021, by level of agreement. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/443611/singles-level-of-brand-trust-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Share of Singles Agreeing with The Statement "Buying Branded Products Guarantees High Quality" Compared to The General Population in Germany in 2021, by Level of Agreement." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/443611/singles-level-of-brand-trust-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Share of singles agreeing with the statement "Buying branded products guarantees high quality" compared to the general population in Germany in 2021, by level of agreement Statista, https://www.statista.com/statistics/443611/singles-level-of-brand-trust-germany/ (last visited July 22, 2024)
Share of singles agreeing with the statement "Buying branded products guarantees high quality" compared to the general population in Germany in 2021, by level of agreement [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/443611/singles-level-of-brand-trust-germany/
