windeln brand profile in Germany 2022
When it comes to toys and baby online shop users, brand awareness of windeln is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is windeln in Germany?
In total, 3% of German toys and baby online shop users say they like windeln. However, in actuality, among the 28% of German respondents who know windeln, 11% of people like the brand.
What is the usage share of windeln in Germany?
All in all, 3% of toys and baby online shop users in Germany use windeln. That means, of the 28% who know the brand, 11% use them.
How loyal are the customers of windeln?
Around 2% of toys and baby online shop users in Germany say they are likely to use windeln again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around windeln in Germany?
In July 2022, about 1% of German toys and baby online shop users had heard about windeln in the media, on social media, or in advertising over the past four weeks. Of the 28% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around windeln in Germany.
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