This statistic illustrates an overview of key challenges German marketing executives expected to face over the next 12 months as of January 2015. Almost half of all respondents stated that their main concern for the coming year was focussing on the shift to digital marketing and engagement.
Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015
Characteristic
Share of respondents
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Economist Intelligence Unit. (June 22, 2015). Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
Economist Intelligence Unit. "Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015." Chart. June 22, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
Economist Intelligence Unit. (2015). Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
Economist Intelligence Unit. "Biggest Challenges Marketing Executives Expect to Face over The next 12 Months in Germany in 2015." Statista, Statista Inc., 22 Jun 2015, https://www.statista.com/statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
Economist Intelligence Unit, Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015 Statista, https://www.statista.com/statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/ (last visited August 24, 2024)
Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015 [Graph], Economist Intelligence Unit, June 22, 2015. [Online]. Available: https://www.statista.com/statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/