U.S. online shopper conversion rate 2021-2022

Published by
Stephanie Chevalier,
Sep 23, 2024
In the second quarter of 2021, the conversion rate among U.S. online shoppers was the highest out of all surveyed periods at 2.6 percent. In the same quarter of the following year, approximately 2.3 percent of visits to e-commerce websites in the North American country converted to purchases. Looking at the conversion rate by device, computers were still ahead of tablets and mobiles.

Conversion rate of online shoppers in the United States from 2nd quarter 2021 to 2nd quarter 2022

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Release date

August 2022

Region

United States

Survey time period

Q2 2021 to Q2 2022

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Statistics on " E-commerce in the United States "

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Other statistics that may interest you E-commerce in the United States

Overview

7

Segments

6

Leading players

8

Online shoppers

6

Device usage

6

Online traffic & mobile apps

6

Further related statistics

18

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