The graph shows the share of consumers who made a online or offline purchase influenced by promotional e-mails in the United States as of January 2015. It was found that 22 percent of respondents made purchases influenced by a promotional e-mail they received primarily online and also partly in store or via phone.
Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015
Characteristic
Share of respondents
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PR Newswire. (June 30, 2014). Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/
PR Newswire. "Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015." Chart. June 30, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/
PR Newswire. (2014). Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/
PR Newswire. "Share of Consumers Who Made Online and Offline Purchases Influenced by a Promotional E-mail in The United States as of January 2015." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/
PR Newswire, Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015 Statista, https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/ (last visited July 22, 2024)
Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015 [Graph], PR Newswire, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/434677/email-marketing-influence-online-offline-purchase-usa/