This statistic displays the highest spending industry categories in the UK online advertising market as of first half 2014 and 2015. Travel sector advertisers accounted for the greatest share of UK digital ad spend in 2015. Travel sector advertisers were 16.8 percent of UK internet ad spending.
Industry categories ranked by share of online advertising spending in the United Kingdom (UK) in 1st half 2014 and 1st half 2015
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IAB UK. (October 8, 2014). Industry categories ranked by share of online advertising spending in the United Kingdom (UK) in 1st half 2014 and 1st half 2015 [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/434223/uk-digital-ad-spend-by-industry-category/
IAB UK. "Industry categories ranked by share of online advertising spending in the United Kingdom (UK) in 1st half 2014 and 1st half 2015." Chart. October 8, 2014. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/434223/uk-digital-ad-spend-by-industry-category/
IAB UK. (2014). Industry categories ranked by share of online advertising spending in the United Kingdom (UK) in 1st half 2014 and 1st half 2015. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/434223/uk-digital-ad-spend-by-industry-category/
IAB UK. "Industry Categories Ranked by Share of Online Advertising Spending in The United Kingdom (Uk) in 1st Half 2014 and 1st Half 2015." Statista, Statista Inc., 8 Oct 2014, https://www.statista.com/statistics/434223/uk-digital-ad-spend-by-industry-category/
IAB UK, Industry categories ranked by share of online advertising spending in the United Kingdom (UK) in 1st half 2014 and 1st half 2015 Statista, https://www.statista.com/statistics/434223/uk-digital-ad-spend-by-industry-category/ (last visited June 05, 2024)
Industry categories ranked by share of online advertising spending in the United Kingdom (UK) in 1st half 2014 and 1st half 2015 [Graph], IAB UK, October 8, 2014. [Online]. Available: https://www.statista.com/statistics/434223/uk-digital-ad-spend-by-industry-category/