Digital Market Outlook: UK digital advertising spending by format 2028

Over the last two observations, the ad spending is forecast to significantly increase in all segments. Particularly striking is the exceptionally strong increase of the segment Search Advertising towards the end of the forecast period. The value amounting to two billion U.S. dollars stands out significantly from the average changes, which are estimated at 0.6775 billion U.S. dollars.

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Digital advertising spending in the United Kingdom (UK) from 2019 to 2028, by format (in billion U.S. dollars)

Characteristic	Search Advertising	Video Advertising	Banner Advertising	Classifieds
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.

Structure:
Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.

Additional information:
The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

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