Most valuable brands of China by BrandZ 2024

Most valuable brands of China in 2024, based on BrandZ evaluation

CharacteristicBrand value in million U.S. dollars
Tencent (media & entertainment) 135,215
Moutai (alcohol) 85,565
Alibaba (retail) 69,946
TikTok (media & entertainment) 60,401
Haier (IoT ecosystem) 32,347
China Mobile (telecom) 31,017
ICBC (bank) 27,734
Huawei (consumer technology) 26,670
Ping An (insurance) 21,134
Pinduoduo (retail) 20,369
Nongfu Spring (food & beverages) 19,968
Created with Highcharts 7.2.2Brand value in million U.S. dollars135,215135,21585,56585,56569,94669,94660,40160,40132,34732,34731,01731,01727,73427,73426,67026,67021,13421,13420,36920,36919,96819,968Tencent (media & entertainment)Moutai (alcohol)Alibaba (retail)TikTok (media & entertainment)Haier (IoT ecosystem)China Mobile (telecom)ICBC (bank)Huawei (consumer technology)Ping An (insurance)Pinduoduo (retail)Nongfu Spring (food & beverages)
010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000110,000120,000130,000140,000150,000
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Release date

June 2024

Region

China

Survey time period

2024

Supplementary notes

*The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.8 million consumers around the world, covering more than 17,801 different brands in 51 markets.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.

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