Digital ad spend in Portugal 2019-2020

Published by Beatriz Luz, Oct 2, 2023
In 2020, digital advertising in Europe stood at 220 million euros, increasing two percent of the expenditure of 215.69 million reported a year earlier.

Digital advertising spending in Portugal in 2019 and 2020 (in million euros)

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Sources

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Release date

December 2020

Region

Portugal

Survey time period

2019 and 2020

Supplementary notes

* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of two percent, which were provided by the source.

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

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