The graph shows the leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018. It was found that 44.9 percent of respondents paid attention to the influencers content quality when considering a cooperation with them.
Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018
Characteristic
Share of respondents
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Launchmetrics. (April 6, 2018). Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/
Launchmetrics. "Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018." Chart. April 6, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/
Launchmetrics. (2018). Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/
Launchmetrics. "Leading Attributes Taken into Account When Selecting Influencers According to Fashion and Cosmetics Marketing Professionals Worldwide as of January 2018." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/
Launchmetrics, Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018 Statista, https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/ (last visited July 22, 2024)
Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018 [Graph], Launchmetrics, April 6, 2018. [Online]. Available: https://www.statista.com/statistics/431682/influencer-leading-characteristics-worldwide/