Usage of social media platforms for job search in Germany 2019

Xing was the leading professional social network used to search for job offers in Germany. Almost 26 percent of Germany job seekers tried their luck there, while nearly 20 percent used LinkedIn. LinkedIn is an international platform, while Xing has German origins and is used in German-speaking countries.

Xing

Xing recorded steadily rising user numbers in recent years, with 19.5 million as of the second quarter of 2020. The platform offers basic and premium accounts, with the latter offering additional functions and settings. Premium membership numbers have also grown in recent years. While still known as Xing and available under that domain name, the platform is owned by New Work. Most recently New Work recorded a net profit of 37.4 million euros.

Go or stay?

Considering the high levels of social network user penetration in Germany, with forecasts predicting higher numbers in the years to come, it is no wonder that users turn to these types of platforms for various reasons, among them finding a job. At the same time, there are also users who have considered leaving Xing and LinkedIn.